Discover the Story
In a constantly changing world, ARAFTU remains anchored in the values that have defined it from the beginning – a genuine passion for fashion, continuous innovation, and impeccable quality standards.
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Development and Evolution
The passion for fashion took shape in 2015 within a family atelier, where creativity and attention to detail laid the foundation for the first clothing designs. What initially seemed like a simple exercise of imagination quickly transformed into a collection of dresses displayed for sale in a wholesale store. The positive feedback from customers and the growing demand provided a crucial push toward developing a distinct direction in fashion design.
A year later, participation in Feeric Fashion Week Sibiu marked a key milestone in the brand’s evolution, drawing the fashion industry's attention to its unique style and creative vision. This success gradually led to a strategic shift, moving away from mass production in favor of unique garments crafted from premium materials. As a result, each creation stands out through impeccable tailoring, refined elegance, and a sophisticated aesthetic, catering to those who see fashion as an expression of personality and taste.
A year later, participation in Feeric Fashion Week Sibiu became a defining moment in the brand's journey, solidifying its recognition among fashion industry professionals. This experience significantly shaped its creative vision, prompting a gradual transition from mass production to crafting exclusive pieces distinguished by premium fabrics, flawless cuts, and a sophisticated aesthetic.
2019 marked a turning point when an unexpected opportunity arose through an Instagram proposal. The brand was invited to showcase and sell its creations in the renowned Lafayette Dubai Mall, in an exclusive space dedicated to Romanian designers. This presence in a prestigious international shopping destination provided visibility in the luxury market and reinforced the brand’s position in the premium fashion segment.
2020 ushered in a new phase for the brand with an invitation from a Romanian modeling agency to participate in New York Fashion Week. The debut at this prestigious event was made with a children's fashion collection, which captivated both the audience and critics with its bold design and impeccable craftsmanship.
In 2021, the brand continued its international ascent by appearing at London Fashion Week, an iconic milestone in the fashion industry. The collection showcased highlighted elegance and refinement, strengthening the brand’s aesthetic identity and proving that its style transcends borders.
Later that year, in October, another exceptional opportunity brought the brand onto Dubai’s fashion scene, where a special children's collection was presented. This collection received the "Best Fashion Kids Collection" award, recognizing the brand’s commitment to redefining children's fashion through quality, creativity, and sophistication.
Since its participation in Arab Fashion Week 2022, the region’s most prestigious fashion festival, ARAFTU has solidified its presence on the international stage. Showcasing alongside Michael Cinco and Amiri Couture, the brand proudly represented Europe as the sole designer from this region. This opportunity not only garnered industry recognition but also opened new avenues for growth and expansion.
Throughout its evolution, ARAFTU’s creations have captured the attention of fashion media and a discerning clientele through innovative design, high-quality materials, and a sophisticated aesthetic. Valuable collaborations, exclusive showcases, and a consistent presence at top-tier fashion events have strengthened the brand’s identity. Today, each collection reflects meticulous craftsmanship and a commitment to redefining contemporary elegance while staying true to the vision that fueled its rise.
ARAFTU celebrates femininity in all its forms, through designs that blend elegance, refinement, and the power of personal expression. Each piece is crafted to highlight natural grace, enhancing the silhouette and confidence of those who wear it.
Born from a desire to bring creations that fuse elegance, quality, and attention to detail to the market, ARAFTU has evolved from its first designs in a family atelier to gaining international recognition. Every step in the brand’s journey has been guided by passion and deep respect for the art of fashion. With a focus on refinement and well-defined tailoring, ARAFTU has become a name appreciated both by the public and the fashion industry.
Its presence on major stages such as Feeric Fashion Week, New York Fashion Week, London Fashion Week, Dubai Fashion Week, and Arab Fashion Week has strengthened the brand’s global position. ARAFTU’s creations have been distinguished for their sophisticated aesthetic, premium materials, and their ability to enhance feminine grace.
Whether designed for special occasions or modern silhouettes with timeless influences, each collection reflects a clear vision and impeccable craftsmanship. Through its unique style, ARAFTU continues to inspire and set new fashion standards, addressing those who see clothing as an authentic expression of personality.